Meta Ads (Facebook and Instagram) for moving companies, aimed at households before they search
A search ad waits for somebody to type. A feed ad reaches a person who has not typed anything yet. Our Meta Ads (Facebook and Instagram) work builds campaigns around the crew and truck photos you supply, points them at the towns on your route sheet and counts every form and visit that comes back.
The account sits in your name, and you approve what runs.
The feed
Meeting a household in the feed, a step ahead of the search
A family planning a move spends a long stretch sorting what goes where before it ever opens a search box. Meta Ads (Facebook and Instagram) puts your company in front of people in the places they scroll through anyway. The ad does not need to close anything. It needs to make your name familiar before the comparison begins.
Search is still where the quote request gets typed, so these campaigns sit beside Google Ads and the work on the site rather than instead of them. In the load order they go in later, after the base is down and the pages are up.
Everything we do here ends at the ad and the form behind it. The truck, the crew and the promises about a job stay with you.
Creative a mover can supply for a feed campaign
- People
The crew beside the truck
A plain photo of the people a household would meet, taken outside your own depot or yard. Anyone in the picture is there because you decided so.
- Vehicle
The truck at the curb
A shot of your truck with your name on it, kept clear of house numbers and of any customer's home.
- Short clip
A short video from your phone
A few seconds of a crew at work, filmed by you. We trim and caption it and never add voices or music that are not yours.
- Wording
Town and move-type lines
Short lines naming the town or the kind of job, written by us and reworded by you until they sound like your dispatch desk.
- Add-ons
A notice about storage or packing
If you sell either as an extra, one ad can say so. If you do not, it stays out.
Lead form or a visit to your page, by kind of moving ad
| Kind of ad on the board | A lead form in the app suits when | A visit to your page suits when |
|---|---|---|
| A local move in one town | You want a short form with a name, a way to reply and a date window | The town page carries more of your story than a form can hold |
| A long-distance load | The family only needs to say where from and where to | You want them to see the long-distance page before they write |
| An office move | A manager can send a short note from a phone | The page speaks to office buyers in words you approved |
| A storage add-on | The ad only invites a question, nothing more | The add-on needs a few sentences of explanation first |
| A piano or bulky-item job | One line naming the item is enough to start a conversation | Photos of the crew and truck help the household picture the visit |
How a campaign for a moving company gets built
Collect the crew and truck pictures
You send what you have taken. We tell you which ones will crop well for a feed and which will not, and nothing is run without your yes.
Choose the towns and the move types
We use the route sheet, keep the local campaigns apart from the long-distance ones and leave out towns you do not serve.
Pick the form and the destination page
Each ad either opens a short lead form or lands on a page of yours. The choice follows the table above and your own preference.
Set the retargeting pool
People who visited a page of yours and left can see a reminder. The section after this list covers how it works and what the platform expects of you.
Read the results and trim
The monthly sheet places the platform spend beside the quote requests that came from it. We cut what did not move and note what did.
Showing a reminder to a visitor who left the page
Someone opens your long-distance page, scrolls, and goes back to the feed without filling in the form. Retargeting lets a later ad on Meta Ads (Facebook and Instagram) meet that same visitor again, reminding them that the page is there. It works from the visits to your own site, using a small piece of code the platform supplies and that we place for you.
That code, and the notice a visitor sees about it, are subject to the platform's own policies and to the rules wherever your visitors live. Those are yours as the account holder, and reading them is part of owning the account. We flag what the platform asks, and you decide what to accept.
Three things movers say about a social feed
Muttered at the load boardHouseholds only think about movers when they type a search.
What the quote requests showSome start thinking long before they type. A feed ad can meet them there, while search ads and the site pages still catch the ones who are ready to ask.
Muttered at the load boardA lead form always beats a page of my own.
What the quote requests showA form keeps the person inside the app and asks very little. A page lets you tell more of the story. Which one fits depends on the move type, and we run both in different campaigns.
Muttered at the load boardFeed ads need glossy video to work at all.
What the quote requests showA clear photo of your own crew and truck is the base. We add words and a form, and nothing needs to be staged.
Where Meta Ads sits among the posted plans
Meta Ads (Facebook and Instagram) is one of the three platforms on the paid side, and the posted plans lay out the One Ad Platform, Two Ad Platforms and Three Ad Platforms tiers. The cards show our management fee only. Meta bills its own ad spend on top, and each month stands alone with no contract.
See how the pieces fit in paid ads for moving companies, how a visitor becomes a request in lead generation and how the other search platform fits on the Bing page. Then ask for a call and send the photos you already have.
Questions movers ask before they run feed ads
What photos does a moving company need for Meta Ads (Facebook and Instagram)?
Pictures of your own crew and truck, taken by you. We need them in whatever form they already exist, and we do the cropping. Customers' homes stay out of every ad.
Does a mover's feed ad open a lead form or send people to my site?
Either one. Small jobs and short questions suit a form in the app, while a town page suits a visitor who wants to read more first. We match each campaign to the kind of move it advertises.
Can a moving company retarget someone who left its site?
Yes, through a piece of code the platform supplies. The platform has its own policies for that, and as the account holder you are the one who reads and accepts them.
Who holds the logins to the feed ads account for my moving company?
You do. The account is opened under your company name, and we work inside it with your permission.
Can Meta Ads (Facebook and Instagram) stop when the board is full?
When you say so. Capacity is your call, and the campaigns pause on your word and start again on the next one.
How do I see what a mover's feed ads produced?
The monthly sheet lists forms filled in, calls counted and page visits beside what the platform spent, so a quiet campaign and a busy one look different at a glance.
Which weeks on your board still have trucks sitting at the curb?
Tell us the towns you want more of, whether the money is in local jobs or long hauls, and how the calendar looks from here to the end of the month. You get one monthly price and a straight read on where the quote requests could come from.
The dolly, the boxes and the cargo bay are drawings. None of them shows a real move or a real crew, and none predicts a single booking.